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The real price of clothing isn’t on the tag — it’s in how long you wear it. Cost per wear changes how we think about value, sustainability, and smart shopping.
Comfort isn’t just softness. True comfort comes from breathable fabrics, thoughtful production, and pieces designed to last. Conscious comfort begins with what touches your skin every day.
What if one small switch in your wardrobe could reduce waste, support better production, and last longer than you expect? It starts from the ground up.
